YouTube star Lilly Singh pushes to end 'girl-on-girl' hate

WASHINGTON, Dec. 29 (UPI) -- Lilly Singh, a YouTuber with over 7 million subscribers, is using her social media platform to encourage women to break down a culture of hate.

Singh, known on the video streaming site as Superwoman, uploaded a call to demolish "girl-on-girl hate" called "The #GirlLove Challenge" Monday and has already garnered over 500,000 views.

"This holiday season I decided to use [my Internet reach] and speak up against an issue I'd love to see go away, and that's girl-on-girl hate," Singh said. "So I decided to ask for some help from my girlfriends."

The video featured other personalities including Shay Mitchell, Lindsay Sterling, Latoya Forever, and Candy Johnson among others to help Singh relay her message about how hate and bullying hurts women, and ways through which they can build each other up instead.

Because Singh is a paid YouTuber, she announced all profit made from the #GirlLove video will be donated to the Malala Fund, which helps young girls receive and education. "Please get involved, post some awesome sauce stuff and make positive changes wherever possible," Singh wrote in a comment under her video.